Enthymeme - Definition and Examples

In rhetoric, an enthymeme is an informally stated syllogism with an implied premise. Adjective: enthymemic or enthymematic.  Also known as a rhetorical syllogism. Enthymemes are  not merely truncated syllogisms, says Stephen R. Yarbrough. Rhetorical enthymemes reach probable, not necessary conclusions—and they are probable, not necessary, simply because they cannot be governed by the relation of implication, as are all  syllogisms (Inventive Intercourse, 2006). In the Rhetoric, Aristotle observes that enthymemes are the substance of rhetorical persuasion, though he fails to offer a clear definition of the enthymeme. Etymology From the Greek enthymema, piece of reasoning Examples and Observations With a name like Smuckers, it has to be good.   (slogan of Smuckers jams, jellies, and preserves)[M]y parents decide to buy my brothers guns. These are not real guns. They shoot BBs, copper pellets my brothers say will kill birds. Because I am a girl, I do not get a gun.(Alice Walker, Beauty: When the Other Dancer Is the Self. In Search of Our Mothers Gardens. Harcourt Brace, 1983)If you have been healed or saved or blessed through TBN and have not contributed . . . you are robbing God and will lose your reward in heaven.   (Paul Crouch, co-founder of the Trinity Broadcasting Network, quoted by William Lobdell, The Week, Aug. 10, 2007)One of the Soviet Georgias senior citizens thought Dannon was an excellent yogurt. She ought to know. Shes been eating yogurt for 137 years.   (1970s television advertisement for Dannon Yogurt)If its Bordens, its got to be good.   (advertising slogan)Want him to be more of a man? Try being more of a woman!   (advertising slogan for Coty perfum e) An Abbreviated Syllogism In modern times, the enthymeme has come to be regarded as an abbreviated syllogism--that is, an argumentative statement that contains a conclusion and one of the premises, the other premise being implied. A statement like this would be regarded as an enthymeme: He must be a socialist because he favors a graduated income-tax. Here the conclusion (He is a socialist) has been deduced from an expressed premise (He favors a graduated income-tax) and an implied premise (either [a] Anyone who favors a graduated income-tax is a socialist or [b] A socialist is anyone who favors a graduated income-tax).  (Edward P.J. Corbett and Robert J. Connors, Classical Rhetoric for the Modern Student, 4th ed. Oxford University Press, 1999) The Persuasive Power of the Enthymeme Aristotle appreciated the persuasive power of enthymeme because he was well aware that when it comes to everyday speaking and writing, an argument doesn’t have to be watertight to be taken seriously. In his treatise On Rhetoric, he offered three important tips to would-be persuaders. What your audience thinks of you really matters--if they don’t trust you, you’re toast [ethos]. What you say, or write, has to make people feel something [pathos]. And your argument must be put together with a particular audience in mind because an argument aimed at every target inevitably misses all of them.The  guess what’s in my head  component of enthymeme makes listening to a speech fun for an audience. And by inviting them to supply the missing piece of an argument, enthymeme fosters a bond of intimacy between speaker--or writer--and audience. An audience that is actively involved in the creation of a shared message--especially one that reflects their beliefs and pre judices--is much more likely to feel the rightness of what is being argued than one that isn’t.br/>For Aristotle, enthymeme was the flesh and blood of proof. Little wonder professional persuaders of all flavors just can’t get enough of them.  (Martin Shovel, Enthymeme, or Are You Thinking What Im Thinking? The Guardian [UK], April 9, 2015) Antonys Enthymeme in Julius Caesar In that form of enthymeme in which one of the premises is omitted, there is a strong tendency to accept the conclusion without scrutinizing the missing premise on which the argument rests. For example, the plebians, swayed by Antony speaking of Caesar, readily take for granted the conclusion he desires: Plebian: Markd ye his words? He would not take the crown. Therefore tis certain he was not ambitious.[William Shakespeare, Julius Caesar III.ii] They do not question the implicit major premise, A man who refuses a crown is not ambitious. They regard the conclusion as certain.  (Sister Miriam Joseph, Shakespeares Use of the Arts of Language, 1947. Reprinted by Paul Dry Books, 2005) President Bushs Enthymeme In an enthymeme, the speaker builds an argument with one element removed, leading listeners to fill in the missing piece. On May 1, speaking from the deck of the USS Abraham Lincoln, President Bush said, The battle of Iraq is one victory in a war on terror that began on September the 11th, 2001, and still goes on. . . . With those attacks, the terrorists and their supporters declared war on the United States. And war is what they got. This is classic enthymematic argumentation: We were attacked on Sept. 11, so we went to war against Iraq. The missing piece of the argument--Saddam was involved in 9/11--didnt have to be said aloud for those listening to assimilate its message.  (Paul Waldman, Washington Post, September, 2003) The Daisy Commercial In 1964, politics flip-flopped, and the choice became Vote Democratic or Die. One of the most controversial commercials ever made showed a pretty little girl, all innocence, picking petals off a daisy in a field. In a small, sweet voice, she counts the petals as she pulls them off, One, two, three... When she gets to ten, the picture is frozen, and a mans grim voice begins to count back down from ten (as in a nuclear blast countdown). At zero, the scene dissolves into a nuclear holocaust. Over the mushrooming cloud President, Lyndon Johnsons voice is heard: These are the stakes--to make a world in which all Gods children can live or go into the dark. We must either love each other or we must die. Voters got the message: A vote for Johnsons opponent Goldwater is a vote for dead little girls. At last count, partisans of dead little girlhood did not constitute a large percentage of the electorate.  (Donna Woolfolk Cross, Mediaspeak: How Television Makes Up Your Mind. Coward-McCann, 19 83) Pronunciation: EN-tha-meem