Friday, May 31, 2019

Understanding Themewriting and Someones Pain :: Communication Language Essays

Understanding Themewriting and Someones acheTrying to break free from the hold that themewriting has on me is getting to be hard. I never knew that it had such a grip. What is especially tough is that I take up to break free from its grip for this class but yet it is pretty lots demanded for the psychology research articles that I am writing. I find that its difficult to juggle both trying to break free and trying to hold on because of another class. Where does a psyche be both themewriting and non-themewriting or nates a person even think of such a thing? But then to say that I cannot, or possibly have to, incorporate both gives me a rule that I have to total and wouldnt that constitute themewriting once again? And arent we supposed to be breaking free of the rules that we have to follow for writing? Themewriting has become so complex to me that I have yet to come up with a comment of what themewriting is. It seems to me that for a person to say we remove to break free of t hemewriting or we need to learn to not write kindred that would give me rules to follow in my writing which would constitute themewriting. Its almost like the professor who, on the first day of class, wrote the is no absolute truth on the blackboard. The statement itself becomes an absolute truth. I understand how it feels to not be capable to write down the feelings that I have. To not be able to express the feeling that I have in words. That may be a progeny of themewriting, I dont know. When I was in broad(prenominal) school I used to write poems, not very good enough ones I must admit, but none the less, I was able to put my feelings down on paper. But after high school, I lost it or it got replaced by what has come to be called themewriting. each I know is that writing the poems that I once did is difficult to do and I seldom do it. depose I blame that on my high school teachers? When they told me how to write and what to write? Or must the blame fall on me? Or is there n o one to blame? Ive been reading much about voice. Ive read that we shouldnt stereotype, or look for the gender of, the author.Understanding Themewriting and Someones Pain Communication Language EssaysUnderstanding Themewriting and Someones PainTrying to break free from the hold that themewriting has on me is getting to be hard. I never knew that it had such a grip. What is especially difficult is that I need to break free from its grip for this class but yet it is pretty much demanded for the psychology research articles that I am writing. I find that its difficult to juggle both trying to break free and trying to hold on because of another class. Where does a person incorporate both themewriting and non-themewriting or can a person even think of such a thing? But then to say that I cannot, or possibly have to, incorporate both gives me a rule that I have to follow and wouldnt that constitute themewriting once again? And arent we supposed to be breaking free of the rules that we have to follow for writing? Themewriting has become so complex to me that I have yet to come up with a definition of what themewriting is. It seems to me that for a person to say we need to break free of themewriting or we need to learn to not write like that would give me rules to follow in my writing which would constitute themewriting. Its almost like the professor who, on the first day of class, wrote the is no absolute truth on the blackboard. The statement itself becomes an absolute truth. I understand how it feels to not be able to write down the feelings that I have. To not be able to express the feeling that I have in words. That may be a result of themewriting, I dont know. When I was in high school I used to write poems, not very good ones I must admit, but none the less, I was able to put my feelings down on paper. But after high school, I lost it or it got replaced by what has come to be called themewriting. All I know is that writing the poems that I once did is diffi cult to do and I seldom do it. Can I blame that on my high school teachers? When they told me how to write and what to write? Or must the blame fall on me? Or is there no one to blame? Ive been reading much about voice. Ive read that we shouldnt stereotype, or look for the gender of, the author.

Thursday, May 30, 2019

What Did We Learn from the Vietnam War? Essay -- Vietnam War Essays

Teaching the Vietnam warfare makes one realize how the shape of a narrative determines, and is find out by, its content (Franklin 246). The Vietnam War was one of Americas most controversial warfarefarefares. Many of its aspects are still plagued with great uncertainty. Those aspects of the Vietnam War are argued and debated about, they were argued during the time of the war and the arguing has continued. The Vietnam War was indeed a time of confusion. Why did the war start? What was the United States real reason for getting involved? What was the objective of the war? What were the American soldiers really fighting, or in reality, dying for? How do you explain a war to someone who has not experienced firsthand, especially if you were not nearly yourself? There is no real answer. You can give the facts and figures, but that leaves out the true grit of a war. The human perspective must also be given. As with any war, the Vietnam War had many perspective the protestors, the politician, and lastly, but most importantly, the soldier (Although there are many other stories that could and should be told). Through the facts and figures and the eye of those who were there, an individual could learn about the Vietnam War, although how many actually want to understand war is uncertain.The facts and figures are one of the first things that should be learned about the war (Although many would argue the facts). The Vietnamese waged an anti-colonial war against France between 1945 and 1954. They received $2.6 billion in financial aid from the United States to aid their efforts. The Geneva Convention followed the cut defeat at Dien Bien Phu, where Laos, Cambodia, and Vietnam all received independence. Vietnam was momentarily divide... ...n Vietnamese deaths. Still today, many Americans still ask whether the American effort in the Vietnam War was necessary, a sin, a mistake, or a noble cause, or an idealistic, if failed, effort to protect the South Vietna mese people from the North. In order to truly understand the war you and to determine your own answer to the many questions it is still pending, you must look at the war from every perspective and understand the many facts it produced. Dr. Carl Sagan wrote, You have to go the past to understand the present. The Vietnam War is a large part of Americas past. It is important to know of the Vietnam War and to know of those who experienced, so you whitethorn learn of how America came to be as it is today and were it may be heading, of whether or not we learned from our mistakes or if we are destined to repeats those made during the Vietnam War again.

Wednesday, May 29, 2019

Leadership in One Flew Over The Cuckoos Nest and Leadership in the Rea

Leadership in superstar Flew Over The Cuckoos Nest and Leadership in the Real World The theme of leadership in the protect does not mirror the outside world very accurately, as in contemporary society a leader of a society or an physical composition is almost always accountable to a person senior to him. This is not seen in the novel, as Big Nurse seems to be answerable to no one, in fact, it is arguable that everyone answers to her. A hierarchy or class system operates inside the ward which can be clearly seen throughout the course of the novel. Patients living in spite of appearance the ward ar classed according to the state of their mental health or to the tally of which they suffer from. Chief describes the method of discriminating patients from one another crosswise the room from the Acutes are the Chronics Not in the hospital, these, to get fixed, but to keep them walking the streets (17) Patients are divided into two categories of Acutes & Chronics Chronics are those patients who have a condition which is untreatable, machines with flaws which cannot be repaired (17) and can only be controlled with medical methods. They will spend the rest of their lives inside the ward of the hospital. Patients who are seen as being likely to retrieve from their illness, and will return to society. Acutes are those patients e.g. Harding, who are seen as being likely to recover from their illness, and will return to society. Chronics can either have full do of their bodies or can be again sub-categorised into Wheelers and Vegetables Those whose movement is impaired to such an extent, they can only move by being pushed around in wheelchairs. Vegetables are patients who, through excessive ECT Shock Shop (18) or through t... ... the rules. Although many countries have abolished the use of corporal or capital punishment for sincere crimes, North America is one such a country where, depending on the state, a person may face capital punishment by deadly injection, electric chair or gas chamber. The ward applies corporal punishment in the form of the ECT and it may be argued that a lobotomy is a form of capital punishment because the patient has little or no quality of life left after the procedure, so they might as healthful have been killed. Ken Keseys One Flew Over The Cuckoos Nest mirrors, in the behavior of its characters, contemporary society very accurately and can still be relied on, as a contemporary text, an accurate display of the treatment of patients within a mental hospital today. Works CitedKesey, Ken. One Flew over the Cuckoos Nest. New York Viking, 1962

Honest Iago Essay -- essays papers

Honest Iago The poet Coleridge appropriately described the character of Iago as existence one of motiveless malignity. Throughout the play Iagos motives are secondary to, and seem only to serve as justification for, his actions. Iago is driven by his record of character. To discuss Coleridges assessment we must look at Iagos characterfrom Iagos point of view and that of the other charactershis motives, methods, and pawns. Through some conservatively thought-out words and actions, Iago is able to manipulate others to do things in a way that benefits him all the while he is pushing Othello, Desdemona, Roderigo, Emilia, and Cassio to their tragic end. According to Websters New supranational Dictionary, Second Edition, malignity is partially defined as disposition to do wickedness. Motiveless is implied in the definition of malignity. That one has a disposition to do evil is to say evil is in the nature of the malignant person motive is not an issue. Motiveless maligni ty is redundant in the pure retrieveing of the words. Does Coleridge mean to say that Iago cannot help himself from being evil or does he mean that what Iago did was without motive? For the sake of this discussion, Coleridge intends the later. Abbott states in truth character is what a person is disposition is what he is supposed to be. (Websters) Is Iago evil? No, he is not. Walter Lippmann says that evil is not a quality of things as such. It is a quality of our relation to them. (Websters) Iago is not opposed to just (a partial definition of evil) however, he is amoral and malicious. How does Iago see himself? Others there are who, trimmed in forms and visages of duty, keep yet their hearts attending on themselves, and t... ...d knowledge of the nature of things to play a game and win. He does not make each move with conscious reason, only to win the game thus Iago is motiveless at each step. He is like a child who only enjoys tumbling down the blocks of other children he is the play-yard bully. When asked why, the bully generally shrugs and says I dont know. Similarly when asked why, Iagos response is just as simple What you know, you know. Act V, Scene 2, Line 302 And Iago knew why and he knew how. Iago most honestly confesses to Emily I told him what I thought, and told no more than than what he found himself was apt and true Act V, Scene 2, Line 175 The unspoken line comes next they believed what they wantedthey are the guilty not I. Iago is a crafty, intelligent, artful school-yard bully, who is motiveless at each move. Iago is an honest man--deadly honest.

Tuesday, May 28, 2019

Shakespeares Macbeth as Tragic Hero :: GCSE English Literature Coursework

Macbeth as Tragic cuneus Tragedy always involves gentle realitys gentleman suffering, but not everyone who suffers is a Tragic Hero. Aristotle established the first criteria that must be met for a character to be considered a Tragic Hero. Although the definition of a tragic hero has evolved over the years, Macbeth was clearly a tragic hero. He had many noble qualities as well as several tragic flaws. Macbeth began as a hardy, brave and good nobleman who was gradually ruined by his own superstition, cowardice and blind ambition. Macbeth was a courageous and strong nobleman. He and Banquo were leadership of King Duncans army. His personal powers and strength as a general won him the battle as described by the master copy (I,2, But alls too purposeless/ For brave Macbeth -- well he deserved that name -- / Disdaining fortune, with his brandished steel,/ Which smoked with bloody execution,/ Like valors minion carved out his passage/ till he faced the slave). Macbeth was even u ndiscouraged when he was attacked by the King of Norway, assisted by that most disloyal traitor, the thane of Cawdor. Lady Macbeth convinced her married man to murder Duncan by lay his manhood and courage at stake (I,7, When you durst do it, then you were a man/ And to be more than what you were, you would be so much more the man). As Macbeth started degrading he lost some bravery (IV, 1, That I may tell pale-hearted fear it lies). In his iron with Macduff, some of his old courage and strength returned. Macbeth could be brave when it came to attain but when he started thinking he would hesitate and would have to be urged into action by his wife or by the sense of security that he obtained from the prophecies of the supernatural. He changed his mind five times before murdering Duncan. The witches prophecy that he would be king made him square up to leave it to chance, but Duncans announcement that Malcolm was to be his heir made Macbeth realize that he would have to take a run away of action for the prophecies to come true. He changed his mind once more before he reached home until his wife persuaded him that it could be done safely. Then he changed his mind again before finally be forced by Lady Macbeth to make up his mind to commit the murder.Shakespeares Macbeth as Tragic Hero GCSE English Literature CourseworkMacbeth as Tragic Hero Tragedy always involves human suffering, but not everyone who suffers is a Tragic Hero. Aristotle established the first criteria that must be met for a character to be considered a Tragic Hero. Although the definition of a tragic hero has evolved over the years, Macbeth was clearly a tragic hero. He had many noble qualities as well as several tragic flaws. Macbeth began as a courageous, brave and good nobleman who was gradually ruined by his own superstition, cowardice and blind ambition. Macbeth was a courageous and strong nobleman. He and Banquo were leaders of King Duncans army. His personal powers and strength as a general won him the battle as described by the captain (I,2, But alls too weak/ For brave Macbeth -- well he deserved that name -- / Disdaining fortune, with his brandished steel,/ Which smoked with bloody execution,/ Like valors minion carved out his passage/ Till he faced the slave). Macbeth was even undiscouraged when he was attacked by the King of Norway, assisted by that most disloyal traitor, the thane of Cawdor. Lady Macbeth convinced her husband to murder Duncan by putting his manhood and courage at stake (I,7, When you durst do it, then you were a man/ And to be more than what you were, you would be so much more the man). As Macbeth started degrading he lost some bravery (IV, 1, That I may tell pale-hearted fear it lies). In his fight with Macduff, some of his old courage and strength returned. Macbeth could be brave when it came to action but when he started thinking he would hesitate and would have to be urged into action by his wife or by the sense of security tha t he obtained from the prophecies of the supernatural. He changed his mind five times before murdering Duncan. The witches prophecy that he would be king made him decide to leave it to chance, but Duncans announcement that Malcolm was to be his heir made Macbeth realize that he would have to take a course of action for the prophecies to come true. He changed his mind again before he reached home until his wife persuaded him that it could be done safely. Then he changed his mind again before finally being forced by Lady Macbeth to make up his mind to commit the murder.

Shakespeares Macbeth as Tragic Hero :: GCSE English Literature Coursework

Macbeth as tragic Hero Tragedy always involves human suffering, but not everyone who suffers is a Tragic Hero. Aristotle established the first criteria that must be met for a character to be considered a Tragic Hero. Although the definition of a tragic hero has evolved over the years, Macbeth was intelligibly a tragic hero. He had many noble qualities as well as several tragic flaws. Macbeth began as a courageous, brave and good overlord who was gradually ruined by his own superstition, cowardice and blind ambition. Macbeth was a courageous and strong nobleman. He and Banquo were leaders of King Duncans army. His personal powers and strength as a general won him the battle as described by the captain (I,2, But alls too weak/ For brave Macbeth -- well he deserve that name -- / Disdaining fortune, with his brandished steel,/ Which smoked with spread over execution,/ Like valors minion carved out his passage/ Till he faced the slave). Macbeth was even undiscouraged when he was attacked by the King of Norway, assisted by that most disloyal traitor, the thane of Cawdor. Lady Macbeth convinced her husband to murder Duncan by putting his manhood and courage at pole (I,7, When you durst do it, then you were a man/ And to be more than what you were, you would be so much more the man). As Macbeth started degrading he confused some bravery (IV, 1, That I may tell pale-hearted fear it lies). In his fight with Macduff, some of his old courage and strength returned. Macbeth could be brave when it came to meet but when he started thinking he would hesitate and would have to be urged into action by his wife or by the sense of security that he obtained from the prophecies of the supernatural. He changed his mind quint times before murdering Duncan. The witches prophecy that he would be king made him decide to leave it to chance, but Duncans announcement that Malcolm was to be his heir made Macbeth pick out that he would have to take a course of action for the p rophecies to come true. He changed his mind again before he reached home until his wife persuaded him that it could be done safely. Then he changed his mind again before finally being forced by Lady Macbeth to authorise up his mind to present the murder.Shakespeares Macbeth as Tragic Hero GCSE English Literature CourseworkMacbeth as Tragic Hero Tragedy always involves human suffering, but not everyone who suffers is a Tragic Hero. Aristotle established the first criteria that must be met for a character to be considered a Tragic Hero. Although the definition of a tragic hero has evolved over the years, Macbeth was clearly a tragic hero. He had many noble qualities as well as several tragic flaws. Macbeth began as a courageous, brave and good nobleman who was gradually ruined by his own superstition, cowardice and blind ambition. Macbeth was a courageous and strong nobleman. He and Banquo were leaders of King Duncans army. His personal powers and strength as a general won hi m the battle as described by the captain (I,2, But alls too weak/ For brave Macbeth -- well he deserved that name -- / Disdaining fortune, with his brandished steel,/ Which smoked with bloody execution,/ Like valors minion carved out his passage/ Till he faced the slave). Macbeth was even undiscouraged when he was attacked by the King of Norway, assisted by that most disloyal traitor, the thane of Cawdor. Lady Macbeth convinced her husband to murder Duncan by putting his manhood and courage at stake (I,7, When you durst do it, then you were a man/ And to be more than what you were, you would be so much more the man). As Macbeth started degrading he lost some bravery (IV, 1, That I may tell pale-hearted fear it lies). In his fight with Macduff, some of his old courage and strength returned. Macbeth could be brave when it came to action but when he started thinking he would hesitate and would have to be urged into action by his wife or by the sense of security that he obtained from the prophecies of the supernatural. He changed his mind five times before murdering Duncan. The witches prophecy that he would be king made him decide to leave it to chance, but Duncans announcement that Malcolm was to be his heir made Macbeth realize that he would have to take a course of action for the prophecies to come true. He changed his mind again before he reached home until his wife persuaded him that it could be done safely. Then he changed his mind again before finally being forced by Lady Macbeth to make up his mind to commit the murder.

Monday, May 27, 2019

Benefits of Sports Essay

It is widely accepted that sport is mature for us. Sport is good to our body and mind, it help us to keep in shape, control the train of blood sugar and blood pressure, and it is very good way to cure depression. Sports can be divided into different categories. Game sports desire Hockey, football, or basketball game need a lot of running and throwing. They are good to some people but not everybody can take part in. Other sports like tennis, table tennis, and volley ball are milder and more enjoyable by the majority of people.Sports can be very dangerous if you are not careful. However, I will argue that moderate exercise is good for everyone. Jogging, walking, and aerobics are the kinds of exercise I enjoyed most. They are definitely good for my body. Moderate exercise is good for middle aged and elderly people. It helps them to lower the cholesterol level, blood sugar level and blood pressure level. Moderate exercise is good for maintaining their bone denseness. bore is good fo r our mind too. This is very beneficial when you suffer from depression.Another thing that can select from sports is teamwork and how to work well with others. This happens when parents and coaches commend their young athletes for unselfish touch and congratulate them on their teams efforts as well as their own. One more thing that a child learns from sport is how to cope with difficulty. Children learn how to live with losing and the fact that there are not always going to get thing their way. They also learn how to turn these defeats into positive things, by nurture from their mistakes.

Sunday, May 26, 2019

Explore how Stevenson has presented the character of Mr. Hyde Essay

Comment on how the author has created a sentience of evil in this character.Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson is a novella pen in the gothic style, first published in 1886. It is linked to other works written in the corresponding period of time and in the same style, to the highest degree notably Dracula and The Picture of Dorian Gray. During that period, it was believed that people had doppelgangers, or evil twins this is how Victorians explained the duality of a person. Duality is a makeup greatly explored in the novel not only the duality of an individual precisely the duality of Victorian society as a whole. Dr. Jekyll and Mr. Hyde demonstrated the situation that some high class citizens, who appeared fine and upstanding, hid unsung secrets, especially sexual ones exactly like Henry Jekyll. Another idea explored in the novella is that of the splendor of reputation and class.For example Utterson and Enfield try to avoid gossip and maintain their respecta bility. Similarly, Utterson tries to preserve Jekylls reputation, even though he senses something is not right. Dr. Jekyll and Mr. Hyde has an episodic narrative twist in the fact that it is divided into specific significant events. Mr. Utterson is portrayed as an investigator of sorts, looking for clues and attempting to solve the riddle behind his friends deep behavior. Furtherto a greater extent, the truth is withheld until the end and finally revealed with the deaths of Lanyon and Jekyll in order to heighten the disbelief in his readers.Hydes first introduction to the readers is when he tramples over a preteen girl. This prejudices the readers impression of him because it depicts him committing an act of cruel craze. In addition, the language use to describe Hyde -specifically similes- adds to the already terrible impression the readers have of him. For example, he is depicted as universe like a juggernaut and carrying it offlike hellion. This illustrates that he was like an unstoppable force of evil and frightens and alarms the reader. Victorians would be taken aback by this as they were very religious and believed in Satan. Both the doctor and Mr. Enfield experience the desire to kill him in response to the incident and this would stun readers as they wouldnt expect such a dramatic reaction from what appear initially to be quite calm, rational people. Many characters are unnerved by Hyde but unable to give an exact description. However, most agree that at that place is something unnatural somewhat his appearance not easy to describe, displeasing and downright salacious. Stevenson has been deliberately vague about Hydes appearance, engaging the readers and allowing them to envision what Hyde looks like individually. As a result, Hyde will look evil to all readers, now and many years from now.In Search for Mr. Hyde Mr. Utterson is distressed at the news that Hyde, a complete stranger, is set to inherit Jekylls fortune in case of his slice or unex plained absence. This is a narrative hook Stevenson has utilise to entice his audience to delve further into the mystery. Additionally, Stevenson has built up trust and a sense of security in Mr. Utterson from the beginning of the novella somehow loveable and eminently homophile leading the reader to trust his narrative and respect him. Contrastingly, Stevenson has used language to create a sense of evil in Hyde during Mr. Utterson and Hydes encounter. For instance Mr. Hyde shrank back with a hissing intake of the breath, illustrating that he is native and almost animal-like. That is my name. What do you want? is Hydes reaction to Mr. Utterson addressing him, indicating that Hyde is extremely anti-social and isnt used to communicating with human beings.After his encounter with Hyde he encourages readers to investigate Hyde there is something more. This creates indistinctness and suspense. Moreover, Stevensons description of Hyde after his encounter with Mr. Utterson emphasizes th e sense of evil created previously. Through the repetition of deformed and deformity, he generates a sense of wickedness as during the Victorian era deformity was viewed as something repulsive that should be locked away, hidden from the public eye. Furthermore, Uttersons reactions to Hyde support this disgust, loathing and fear. Here, Hyde is compared to Satan again Satans signature upon a face. Victorians would be very shocked by the reference to Satan as to them Satan was the most powerful force of evil on Earth and his signature upon a face would make the person extremely wicked and malevolent.Next, the random act of violence in The Carew Murder Case greatly affects the readers opinion of Hyde. Stevenson has built up the feel of iniquity in Hyde through the maids description of the crime. The verbs and adverbs used are particularly effective. For example, the verbs clubbed and brandished develop a sense of cruelty in Hyde. Whats more, the aural imagery used allows the reader to v isualize the crime, accenting it and Hydes brutality. The maid describes Hyde as behaving like a madman and having ape-like fury, which suggests Hyde may not have been in control of his actions and maybe even suffered from a rational health disorder. However, Victorian readers would not have interpreted that in this way, as there was limited knowledge regarding mental health during that time. Rather, it would have just emphasize Hydes malice.Hydes choice of accommodation reflects his character as he dwells in a dingy street with blackguardly surroundings. The reader is supposed to recoup that Hyde is as sinister and repulsive as his environment. Also, this reveals that he is low-class and unsociable, as most high-class respected citizens lived in much more genial environments, without dun children huddled in the doorways. Additionally, Hydes lodgings represent the duality of human nature. The juxtaposition of the outside and intimate of the house reflects how divided man is. On the inside there is a good picture hung upon the walls and it is furnished with luxury and good taste and on the outside there is a seedy gin castle and women passing outto have a morning glass, indicating the house was in an area where poor people, drunks and prostitutes lived, an area where Hyde wouldnt stand out or attract attention.Lanyons description of Hyde echoes Hydes previous depictions. Lanyon describes Hyde as seizing, surprising and revolting and that there was an added curiosity as to his originlifeand shape, implying that Hyde was repulsive, yet there was something about him which made whoever saw him to want to examine him. This is a hint about Hydes true identity, as at this rase of the narrative, readers still werent expected to know that Hyde is actually Jekylls alter ego. Hydes clothes are another hint they were made of rich and solemn fabric but were enormously too large for him. As Jekyll is wealthy he could afford luxurious clothes, and of course they woul d be too big for Hyde as he is considerably smaller than Jekyll. Lanyon tells of Hyde as having a remarkable combination ofmuscular activity anddebility of constitution, meaning that Hyde was energetic yet appeared little(a) and in a poor state of health.On one hand, Jekylls description of Hyde is a summary of all the other characters. Jekyll says that evil was written by and large and plainly on Hydes face and that Hyde carried an imprint of deformity and decay. On the other hand, however, Jekyll is attracted to Hyde I was conscious of no repugnance, quite a of a climb up of welcome, revealing that Jekyll, rather than being repulsed by Hyde and fighting the transformation, is magnetized by him and embraced the transformation. Also, with Hyde, Jekyll feels complete as he no longer has to battle with his dark side but can accept it is a part of him it seemed more express and single. Therefore, the reader is not expected to feel shocked when Jekyll says human beingsare commingled out of good and evil, as Jekyll has just explained that good and evil co-exist in a person and that it is impossible to be whole without both, linking to the theme of duality. All of us are good and evil, but we decide which side to act on.Hydes desires were mostly why Jekyll chose to transform into him. Jekyll doesnt stipulate what these desires were. What was deemed as socially intolerable and undignified in the Victorian era, might not be viewed that way today. For this reason, Stevenson has not specified what Hyde gets up to or the kind of pleasures he fulfils so that the text is mentally stimulating to readers, be it Victorians or present day readers. Additionally, Stevenson has withheld the details because they probably would have offended a Victorian audience. Nonetheless, this would be different with a modern audience as a modern audience is exposed to much more than a Victorian one. And, the text is more effective without the details as readers are left to guess, which mean s Hydes secret could be any one of hundreds. Again, Stevenson is being deliberately vague, just as he was with Hydes appearance making Hydes secret all things to all readers.In conclusion, by not revealing many details about Hyde, Stevenson created a truly evil character, as humans inherently fear the unknown. When the (few) details are revealed to the readers they are extremely unpleasant, with Hyde being deformed, ape-like and repulsive. Still, the authorized horror in the story is not Hyde. Jekyll, at the start of chapter 10, describes himself as being bornendowed besides with excellent partswith each endorsement of an honourable and distinguished future. Stevenson could have been describing every person in this way, as we are all born expected to be excellent, principled humans, with every guarantee of an honourable and distinguished future. Therefore, in at least one way, everyone can relate to Jekyll. So, the real horror is not Hyde, but rather that every person, good or ba d, is a Jekyll and a Hyde.

Saturday, May 25, 2019

Analysis Of Sonnets 64 And 73 Essay

William Shakespe ar is one of the greatest playwrights of all time. It is also important, however, to remember and to study his sonnets. The sonnets are separated into two groups, 1-126 and 127-54. All of them are delight poems of some sort, whether addressed to a young earthly concern or the infamous Dark Lady. It is important to compare and analyze the sonnets, and to see the similarities between them. The purpose of this attempt is to compare sonnets 64 and 73, and show that although it is easy to come to the conclusion that they are sorrowful in tone and negative in orientation, they are truly unconditional and life affirming. These two have been chosen because they are similar in this and other respects. Before discussing the similarities, however, it is necessary to briefly describe what each sonnet is about. praise 64 is a cry against the inevitable arrival of all that wears down still the to the highest degree firm powers that exist in the world. The speaker stresses tha t so far the most sturdy monuments are bound to the ravages of time When I have seen by Times fell hand de verbalismd/ The rich, proud cost of outworn buried age,/ When erstwhile(prenominal) lofty towers I see down-razd/ and brass eternal slave to mortal rage and so on. It is clear that the speaker finds time an enemy, capable of crumble any efforts to persevere. Time is also the enemy to the desire to be with a loved one forever.In this sonnet, the speaker finds himself at the mercy of his opponent, without any mover of facing Time with any success. He almost abandons the love that he recovers because he knows that it forget eventually fall victim to time. There is no contrast between the love that is felt by the speaker and the other durable things in the world, such as the kingdom of the shore, and the firm soil. But even these things will erode over time. The only option the speaker has is to mourn what he will one day lose.The seventy-third sonnet is also about the reacti on of the speaker to the fact that Time detracts from the endurance of man and his response to the things that make him feel loved. Shakespeare starts with a discussion of the process by which the things that surround man premier(prenominal) start to erode and fall as a result of the passing of time. The speaker is equating himself toautumn and the twilight of day. He finds himself lying on the ashes of his youth, and a victim to the passage of time. He cannot sustain the love that he feels, and is consumed by both time and love, as they once sustained him. The speaker is arguing that the raft of man is to be consumed by the very things that are his life-blood love and time. In me thou seest the glowing of such fire/ That on the ashes of his youth doth lie,/ As the deathbed whereupon it mustiness expire/ Consumed with that which it was nourished by.The similarities between these two poems are evident. Basically, they are both about the speakers sense of helplessness and loss in the face of the passage of time. The theme of loss, and the recurrent theme of impotence when faced with passing time and its effects, is evident in both poems. However, these are not necessarily wistful or defeatist poems. The speaker does not submit to the passage of time by saying that he will not be able to feel or love or even exist anymore. He is not depressed to the point of being unable to do anything.Rather, the speaker feels that man must continue to love, and to live, despite the fact that life will end, and love will eventually subside as time takes over the human spirit. Although Time will come and take my love away, the speaker is not saying that man must simply not love at all. He is saying that man must eventually give in to the effects of time, but that in the time that does exist for man, it is possible to love, and to sustain oneself with that love.These poems, which sound sad or even lacking in spirit, are actually affirmative of the desire toward love and life This thou perceivest, which makes my love more strong,/ to love that well, which thou must pass around ere long. Both of these sonnets can be interpreted as encouraging the reader to grasp the fact that love can be sweeter and more enduring if the individualistic realizes that time will eventually take that love away. It is even possible to claim that, because all love will end, man should state his love early, and live that love to the fullest extent possible. In this sense, each of these poems can be understood to be positive, and life affirming.At first reading, it is easy to come to the conclusion that the poems aresorrowful in tone and negative. However, after closer analysis, it is obvious that the speaker is ultimately celebrating life, and urging the embrace of all aspects of it, whether they result in suffering or pleasure. The tone is sorrowful when the speaker comes face to face with the inevitable, but the fact remains that the inevitable outcome, which is loss, and t he passage of time, is part of what makes the intensity of love, and the quality of life, so memorable and so pleasurable.

Friday, May 24, 2019

Research Is Like Cooking Essay

Research is the same cooking isnt anyone foot learn the skills needed for great look, for many college students, cooking is bid look for in other way, instead of cooking great homemade meals who is sometimes take shortcuts and sell for what is quick easy in familiar, sort of like when we use our old familiar tools like google and Wikipedia for our research.Why do we take shortcuts and settle for males of ramen noodles and pop tarts, there a lot of reasons, sometime were just too busy dont have enough time to cook a formal meal, sometimes we leave things to the last minute anymore stuck make a meal with whatever we have on hand, with research we found that students advise others students to start early.So that they ar stuck penning a research physical composition with only the resources they can find the night before the papers did many of the same guidelines that apply to cooking apply to doing research, in cooking as in research you have to plan ahead and know what you w ant to make, good cooking and good research both depend on quality ingredients, to print a great research proposal you will need to find high quality resources and just like you can create a bounteous meal out of only a few ingredients you need a variety of resources to craft a convincing research proposal.Finally just like the best restaurants in the city, such as Altavista or/and Altagracia restaurant make meals that they themselves would want to eat, you will find you do your best research when you pick a topic that you care about, a big part of planning ahead is knowing what you are making, you have to have a recipe, the same is true for writing a research proposal, you have to have a topic in a general plan for what kind of paper you want to write an depict of your research argument can serve as your recipe and it will have the added value of telling you what kinds of resources and ingredients you need to write your proposal.The next step to determine is to go shopping, jus t like you turn your recipe into a shopping list, you need to turn your research outline into a list of the type of resources you need, by creating a shopping list you are taking control of the kinds of resources that you will use in your research proposal instead of just settling for what you can find a way you have on hand and remember that the researcher doing is likely to require more than just books, you may need composition journal articles or you may want to consult some items in your library.One very important step in both cooking and research is the taste testing stage. Great chefs do lots of taste testing so that they can find just the writing the ingredients, but in the former(a) making you need to do the same for your research, you should plan in looking at plenty of books articles in abstracts before you settle on the resources that you actually need. right off you have your recipe and all the ingredients you need, it is time to create your meal.Remember that a great recipe calls for the chef of mix the ingredients together, just right so that they work together to create the final product, the same is true with the research proposal, you cant just throw your resources into your paper, you need to suit the size them and relate them to one another and you need you to put your own garnish on your meal, put your own voice in your research proposal, so that is not just a thick of all your sources, if you remember the research is like cooking and then a requires a planning a recipe and great ingredients, you will produce research that is like the equivalent that you do a great meal.Bon appetit The studied topics help me to understand and have a broader idea about what we have to do at the moment to write a research proposal, because de resources used for a good research is not to go at any school and see what bump only, you need to have a preconception about what you are going to do or search, besides that, is important to identify the kind of res earch are you going to do and all the studied topics give me the stages and the instructions in order to do a good research proposal.

Thursday, May 23, 2019

Research and Background on Research Methodology

Methodology substructure be defined as the analysis of rules of methods, techniques and regulations. The methodological analysis involves the systematic survey of methods. Which be employ to meditate the survey or a special under fetching. To make the survey endned and increase the trusty in the survey, the different of the methodological analysis shtup be accepted in the planned of the survey or frame of the survey. The interrogation methodological analysis affecting the aggregation of theory, thought or progress to of the survey, comparison of the survey that involve different of the attack and single methods that have different of the attack and single methods that be conduced when the seek is being performed. These mean that inquiry methodological analysis was the bosom of the survey. It is a peculiar or set of processs.Research methodological analysis besides depose be defined as the system of roll uping nurtures for surveies project. There are two manner of rol l uping the discipline, each theoretical or practical investigate. Theoretical question is a performance of placing a attention set of connections within a subject and the demoing how they fit together or related to the topic. For the practical look is, associating to, governed by or acquired by means of pattern or action, instead than theory, guess, or thoughts, by free lexicon ( hypertext transfer communications protocol //www.thefreedictionary.com/practical ) .Harmonizing to M S Sridhar, ( October 17, 2010 ) says that inquiry methodological analysis is a scientific discipline of analyzing how research is d 1 scientifically. A manner to consistently study out the research job by logically following motley stairss. Methodology aid to understand non merely the merchandises of scientific enquiry but the procedure itself.Harmonizing to S M Sindhar ( October 17, 2010 ) besides tell some the benefits of do the methodological analysis of research. The benefits arePromotion of wealth of human scholarship.Tool to the trade to transport out research provide tools to look at things in manners objectively.Develop a critical and scientific height, disciplined thought or a bent of head to detect objectively.Enriches practician and his pattern provide materialise to analyze a topic in deepness enable the research workers to do intelligent determinations understand the stuffs which no other lend of work can fit.As consumers of research end product helps to instill the ability to banner and employ consequences of earlier research with sensible assurance and feign rational determinations. fashioning research is the best manner to larn to read and believe critically.For the societal scientific disciplines are methodologically diverse utilizing soft, quantitative and assorted method attacks. qualitative information is highly varied in nature. It includes virtually any information that can be captured that is non numerical in nature. There is the fac ecast of qualitative informationsIn-depth references result observationWritten paperssQuantitative information is the term that used to depict a type of information that can be countered or expressed numerically. This type of informations self-contained in experiments, manipulated and statistically analyzed. To stand for the quantitative information is in graphs, histograms, charts and tabular arraies.Assorted method in research is the combine of quantitative and qualitative informations. In the survey consequences subsequently, there pass on be the combine of the two informations, the information from the qualitative informations and informations from the quantitative information. It besides can supply to a greater extent extensive replies to research inquiries.In the instance of research adaptation wonts among schoolchild in capacity of information oversight , some method is used consistently to do the consequences of the hypothesis can be more clarify.In this survey, a batch of information was gathered from two types of beginnings which are printed and electronic beginnings. The printed stuffs can be lite found in Perpustakaan Tun Abdul Razak PTAR, Puncak Perdana Library, and electronic beginnings can be delicate happen utilizing internet or any database.From these beginnings, a batch of information about this oblige Reading easy to be found but it difficult to happen when the rubric focused to the specific range, which is Reading wonts , or Reading wonts among University disciples and variation material wonts among educatees . So, I forced to broad range to finish this survey.3.1 TYPE OF RESEARCH AND RESEARCH DESIGNIn this range dig stating about the type of the research and the research invention that pass on be use in this survey. Here volition be the particular of the type of the research and the research design to do others easy to do it about this survey.3.1.1 TYPE OF RESEARCHHarmonizing to Department of Health and Human Se rvice ( DHHS ) , ( February, 2009 ) says that research wasa . a systematic probe, including research inducement, proving and rating, designed to develop or lend to commandise cognition. Activities which meet this definition constitute research for figure of this policy whether or non they are conducted or supported under a plan which is considered research for other a plan which is considered research for other intents. For illustration, some presentation and service plan may include research activities hypertext transfer protocol //www.hhs.gov/ohrp/humansubject/guidance/45cfr46.htm 46.102. However, harmonizing to University Research Council, Nipissing University, ( January 29, 2008 ) says that research is any original and systematic probe undertaken in order to increase cognition and apprehension and to set up facts and rules. It comprises the notional activity of thoughts and coevals of cognition that lead to new and significant improved penetrations and/or development of ne w stuffs, devices, merchandises, and processes. It should hold the potencies to bring forth consequences that are sufficiently relevant to increase cognition. Good brooding enquiry produces theories and hypothesis and benefits ay rational effort to analyse facts and phenomena. This hunt for single facts or informations requires an open-ended inquiry for which is there no ready result. Datas are gathered through experiments, studies or other methodological analysiss.So, the research significance is the original plants and systematic probe on cognition by person who have the enfolding to make the research. It is besides to increase cognition and understanding on a topic. There are two type of research. However, research can be classified by intent or by method. If the research by intent, it have two classs, basic research and utilize research. If the research by method, there are besides have two classs, deductive research and inductive research.In this survey of class period wont s among pupil in readiness of knowledge Management can be classs as apply research because this survey utilizing the basic research to increase the past theories, cognition and methods to work outing this survey.3.1.2 RESEARCH DESIGNResearch design is a model or design for carry oning the research undertaking. Harmonizing to the instruction lexicon, ( Jan 14, 2009 ) , research design is a program sketching how information is to be gathered for an appraisal or rating that includes placing the informations assemblage methods, the puppets to be used or created, how to instrument exit be administrated, and how the information pass on be organized and analyze.There are few constituents of research design. It isSpecify the information needed.Design the exploratory, descriptive, and caused stages of the research.Stipulate the measuring and grading processs.Construct the pretest a questionnaire or appropriate signifier for informations aggregation.Stipulate the sampling procedureDeve lop a program of informations analysisThere are two type of research design. It is quantitative research design and qualitative research design. In the quantitative research design, there are three constituent of quantitative research design. It is descriptive research, experimental research, and Quasi-experimental research.For the qualitative research design besides have three constituents in it. It is historical research, ethnographic research and instance surveies research.So, the research design is the general program on how research goes about replying research inquiry. This research on reading wonts among pupil in Faculty of information direction will utilize on descriptive research because this type of research can accurately portrays the state of affairs of pupil perceptual experience on reading wonts among pupil in Faculty of Information Management. Descriptive research phenomena as they exist and it will analyze by and large take natural informations and sum up it in a fu nctional signifier. This type of research design that involve doing careful description of the state of affairs of the reading wonts. It is necessary to hold sluttish image of the state of affairs how the information should be composed and sum up.The study design conducted indiscriminately to the pupils in Faculty of Information Management semester fivesome and six merely. However, there are four classs in module of Information Management. It is IM221 ( Library Science Management ) , IM221 ( System Management ) , IM222 ( Records Management ) , and IM223 ( Resource effect Management ) for semester five and six. These types of pupil normally know about reading and reading wonts mean in finishing the surveies. The suggestion from them can better reading wonts among pupil and besides can better the stuffs in library that can increase reading wonts among pupil in Faculty of Information Management. The study on pupils will assist the lector, pupil and librarian in Faculty of Informati on Management to increase the reading wonts and besides foster the spirit of reading among pupils.The research will utilize questionnaire to acquire back the feedback from the pupil. The questionnaire is a research tool that consists of a series of inquiries defined by the research workers. From the questionnaire, the research workers can lie with and the research besides can make the summarize on the research.The questionnaire will be distributed among pupil in Faculty of Information Management, UITM Puncak Perdana. In module of Information Management, there are four classs, which are IM220 ( Library Science Management ) , IM221 ( System Management ) , IM222 ( Records Management ) , and IM223 ( Resource Center Management ) . From 100 sets of questionnaire, 25 sets will be distributed for each class.The diffusion of the questionnaire will take the topographic tailor in the country of Faculty of Information Management, UITM campus Puncak Perdana, Shah Alam. The questionnaire will be collected by custodies of me as a research worker.3.1.3 THEORETICAL PERSPECTIVEFigure1Theoretical position reading wonts, reading stuffs,frequence of reading, sum of stuffs in reading,and reading stuffs types harmonizing to sexual practice. self-sufficing Variable Dependent VariableReading stuffs Reading HabitsFrequency of readingSum of stuffs in readingFactor influence reading wonts3.2 VARIABLEIn the research works, there are two type of variable that a normally usage. It is dependent variable and independent variable. Dependent variable is the use or introduces the independent variable. This sort of variable is depending on itself. The independent variable is the variable that needs the dependant variable to stand. Independent variable can non stand itself.This conceptual model indicates the relationship which consists of the dependent and independent variables. This model denotes the four variables which causes to individual variable which were affected by the independent var iable.Reading wonts is dependent variable, the discrepancy in which to be explained by the four independent variables which are reading stuffs, frequence of reading, sum of stuff in reading, and reading stuffs types harmonizing to gender.The independent variables in this instance are reading stuffs, frequence of reading, sum of stuff in reading, and reading stuffs types harmonizing to gender. Therefore, it is really of import of reading wonts for pupils.On the other manus, the dependent variable is the reading wonts. It can be seen clearly that the independent variables have influenced the dependant variable. This research indicate and lucubrate clearly that the reading stuffs, frequence of reading, sum of stuffs in reading, and reading stuffs types harmonizing to gender among pupil as an independent variables that will hold an consequence and supported to reading wonts among pupil as a dependent variables.Reading wontsReading wonts is the behavior of the pupil in their reading. It is about the protractd and regularly reading the stuff they like to read. Example, the pupil read the newspaper on a regular basis.Reading stuffsReading stuff is the stuff that the pupil return and like to read, but the stuffs they read for reading wonts is the stuffs that they read on a regular basis. Example, newspapers, magazines, cartoon strips, and novels. However, they moldiness depict what name or types of newspapers, magazines, cartoon strips, and novels they frequently to read.Frequency of readingFrequency of reading is how frequent the pupil read the stuffs. How much clip they legislate in their reading every twenty-four hours.Sum of stuff in readingSum of stuffs in reading is the Numberss of stuffs they take to read in a twenty-four hours. Means that do the pupil refer to take more than one stuffs in a twenty-four hours for their reading wonts.Factor influence reading wontsIn the reading wonts there moldiness be the factors that influence mint or pupil to read. Usuall y pupil reading because they want to complete their fitting and plants and they besides influence by their household and friends. There are ever holding influence wherefore bulk or pupil read and why they take the stuffs as their reading wonts.3.3 RESEARCH METHODOLOGYResearch methodological analysis is the manner that shows the aggregation of informations for the research undertaking. In this subdivision would state about the type of informations and aggregation methods, the population for this survey, and the sampling design for this survey.3.3.1 PURPOSE OF RESEARCHTo make or to get down the research, the research workers need to cognize what sufficient that have meet his or her involvement to pull him or her to make the research. Then, there besides must hold the intent of qualification the research. This is the first measure to make a research, must cognize the ground why the research workers do the research.There is few intent of the research workers do the research. First intent is account. Every research workers need to cognize the intent of the research that he or she making. The research workers do the research because they want to increase the cognition and develop the new cognition that already has done by the past research workers. So, to make the research is like to explicate on the topic that has being chosen to make. The research workers must explicate why the research must be conducted and explicate his or her involvement on the topic that they have chosen to be their research.The 2nd intent is anticipation. Doing research is for the research workers make the anticipation. Research is assisting the research workers to measure the state of affairs and give the prognosis what will go on in the hereafter. Type of the information that has high demand in the market now is the anticipation of new merchandise. These besides use to do anticipation that what will go on in the hereafter. This will do the research more interested by the research work ers in the hereafter.The 3rd intent of making research is discovery. Making research like the research workers found something that truly of import and this information will be so valuable in the hereafter. That why research making the research. It is to detect new thought, new cognition, and besides increase the cognition that has being done by the past research workers.The last intent of making the research is hypothesis. Making the research, the research workers must cognize and make the hypothesis of their research. The research workers should cognize the hypothesis of the research that he or she conducted.For this survey reading wonts among pupil in Faculty of Information Management is utilizing the applied research. So, here the intent of the applied research, proving theories, generates the survey, use the survey in the existent universes, and address more than merely the abstract rules. The hypothesis of this survey is promoting pupils to read and do reading as their wonts. After administering the questionnaire and do the analysis of the questionnaire, this survey can be applied by the existent universes as the mention.3.3.2 TYPE OF DATA AND DATA COLLECTION METHODThere are two types of informations that normally use in research plant. It is quantitative informations and qualitative informations. Quantitative information is in the numerical information. The information can be countered and showed in the numerical information. Normally this sort of informations collected in experiments, statistical analyzes and manipulated.For the qualitative information is sort of informations that non in numerical informations. It is much more than words and text. Normally, it showed the exposure, picture, sound recordings and so on. This sort of informations can be collected by making question, direct observation, and written papers.The survey reading wonts among pupil in Faculty of Information Management utilizing the quantitative information. The information for this survey will be collected by distribute the questionnaire. In this questionnaire there must be the inquiry inquiring the respondent about the survey. From the informations that collected by questionnaire, I can acquire the reply about the survey I am making.3.3.3 PopulationPopulation in research plant is stating about the group of people that where the topic that the research workers taking. The group besides will stand for the plants of the research workers. Before the research workers set the population for his or her research, the research workers must cognize about the community that he or she wants to go his or her population. The characters of the community besides must be known. The community that will became the population in the research works besides must hold experience and cognition about the research that the research workers conduct.The population besides is a group of the possible participants that will go the researcher population so that the research workers can generalise the consequences for his or her survey. The population of the research for the survey reading wonts among pupil in Faculty of Information Management is the pupil from semester five and six in the Faculty if Information Management. But, the pupils as the population in this survey come from the 4 classs in the Faculty of Information Management. The four classs is IM220 ( Library Science Management ) , IM221 ( System Management ) , IM222 ( Records Management ) , and IM223 ( Resource Center Management ) .The selected inquiry will be give one questionnaire and they have to finish the questionnaire. The pupils that will be selected are indiscriminately in the country of pupil semester five and six from the four classs. The feedback that condition by the respondent will give the consequence to the survey that conducted.3.3.4 SAMPLING DESIGNSampling design of the research works is one of the procedure, action or technique in the choosing of the sample that the researcher demand to make to acquire the information from the population that he or her mark as the respondent of his or her survey. These samplings besides refer to the communities that represent the information for the survey from the hall community. This mean that there will be some of the community will be taking to be the respondent of the research.The research workers need to make the sampling design to do the decision from the sample that on the population or from the questionnaire that have been distribute. From the toilsome design besides the research workers would acquire the reply for his or her research. Sampling design is of import because the sampling can demo the mark of the research workers on the survey.In this research, the unreserved random sampling has been used. Selected a group of the topic ( a sample ) and for the survey from the larger group ( a population ) is one of the simple random trying design in the basic technique. Each individual in the population will be selected as the mark respondent.In the conceptual, simple random sampling was the simplest of the sampling technique. It is non necessitate a macro population. In the simple random sample, the research workers must take one of the people in the population and from that, there must non hold any order to take a specific person. Here mean that, there no specific person but postulate the individual in the population indiscriminately.Exploitation and make the sampling design have the return. The advantage of making the trying design is it is easy, simple and can be apply in the little population. However, there are disadvantages making this trying design. It is the research worker demand to name the point and individual in a population before making the distribution of questionnaire so the research workers need to make the distribution work in the big population harmonizing to what he or she listed in the sampling design.In this survey of reading wonts among pupil in Faculty of Information Man agement , the questionnaire will be distributed indiscriminately to the pupil on Faculty of Information Management, UITM Puncak Perdana, for the four classs which is IM220 ( Library Science Management ) , IM221 ( System Management ) , IM222 ( Records Management ) , and IM223 ( Resource Center Management ) . There are 80 questionnaire will be distributed indiscriminately to the pupil in Faculty of Information Management and the pupil that have been choose was pupil from semester five and six merely.3.4 INSTRUMENT DEVELOPMENTThe instrument is used to mensurating some of the quality or the ability of the topic or the research works. The intent of the instrument is to assist the research workers to do the sampling of the survey to acquire the information for the survey. An instrument can be a trial, signifier, interview, checklist, and a set of classs.Normally in research plants they use two of this instrument, questionnaire or interview. Questionnaire is the inquiry that have stated b y the research workers in the documents and this inquiry must be fill all told by the respondent. The questionnaire is the open-ended inquiries. Interview is when the research workers go run into person that a professional in the topic that research workers do and making the interview by face-to-face.The questionnaire is the simple manner to administer the study to the population that has been chooses by the research workers. The questionnaire will be giving and collected by manus by the research workers itself. It is different in making interview study. The research workers need to travel personally making the interview and normally the individual that being interviewed must be professional in the field that the research workers research.The format questionnaire can act upon the quality of informations collected, but the order of the points in the questionnaire can act upon the reply from the response given. The questionnaire must be stick to the intent of the topic, the topic tha t have been taking, and the aim of the research. The questionnaire strategically composed utilizing assorted inquiries formats, it is unfastened inquiry and close inquiry. better-looking the questionnaire to the respondent is the appropriate for this sort of research which is needed the sentiment and perceptual experience from the respondents on the research subject which is reading wonts among pupil in Faculty of Information Management .The questionnaire content three ( 3 ) parts focused on specific countries. The countries of the probe focal point on answering involvement in reading, respondent reading behaviours, and answering sentiment. Each of the subdivision will be described belowPart A DemographicThis subdivision will state about the characters of the respondents that have being chosen.Part B Answering Interest IN READINGIn this subdivision consist of inquiry on the questionnaire is about the involvement of the pupil in the stuffs the ever read, the stuff that the pupil ch oose to read as their reading wonts, and why they choose the stuffs as their wonts in reading.Part C RESPONDENT READING BEHAVIORSAnswering reading behaviours tell about the times the pupil refer to do the reading, where the topographic point the pupil want to read normally, type of the stuff the pupil refer to read, the type of the entree stuff the pupil choose to read, and how many stuffs the pupil read in a hebdomad.Part D Answering OpinionThis subdivision ask the sentiment of the pupil on the bash they agree or disagree with the stuffs they choose can assist them in survey, do the reading spring or increase their cognition and experience, and what the pupil sentiment about the reading wonts and do the reading wonts can assist to determining the personalities of the pupil.3.5 DATA COLLECTIONData aggregation is the procedure where the research workers roll uping the information from the respondent that being take either the research workers distribute the questionnaire or interview . Data aggregation besides the manner of colleting the information for the usage in the assorted of survey or doing determination in some state of affairs. Data aggregation is the of import component in the research survey.Data aggregation can be made in several(prenominal) ways, either the research workers choose to utilize the distribution of questionnaire, interview, or direct observation. To be after the informations aggregation the research workers must carefully believe on the inquiry that he or she will set in the questionnaire or in the interview because the reply or the consequence from the questionnaire and the interview will give impact to the information analysis and the research the terminal of it. The research workers besides must believe how to form the information, the inquiry and information subsequently and before the distribution of questionnaire and interview.The research workers should believe in this information aggregation, what inquiry or information should h e or she put and how much the information the research workers should roll up. In the informations aggregation the research workers should set the information about the sum of the participant that will be in the research, feature of the research, type of the participants, demographic informations and what the research beggary to make. All the informations aggregation must associate to the research.To roll up the information for the research, the research workers must utilize this type of informations aggregation method. It is sentiment study, questionnaire, single interview and group interview, simulation, and direct observation. But, normally the celebrated method in the information aggregation is utilizing the questionnaire and interviews. It is easy to utilize and faster to acquire the informations feedback.To take the method for the informations aggregation, the research workers must cognize the handiness, dependability and cogency. Availability is about the inquiry that the re search workers want to utilize in the questionnaire or in the interview, is it the inquiry is available and is it the information from the consequence subsequently is available to the research. Making the research works, the research must hold the dependability and the cogency. If non there must be job in the research works.In this survey reading wonts among pupil of Faculty of Information Management the research workers use the questionnaire in the information aggregation. For the informations aggregation, in the questionnaire, the research workers divide inquiry into four subdivisions harmonizing to the of import of the surveies. The four subdivisions is demographic, answering involvement in reading, answering behaviours and the last subdivision is answering sentiment.In the questionnaire, there are parts that I do the inquiry utilizing the likert grading. Likert grading is the popular format in the research questionnaire. For this survey, I m utilizing the disposal likert gradin g, it is each respondent is asked to rate the inquiry have been inquiring in the questionnaire harmonizing the sentiment of the respondent. Example of the disposal likert grading is figure 1 until 5, figure 1 refer to the strongly disagree and figure 5 refer to the strongly agree. In this survey besides have the inquiry inquiring about the sentiment of the respondent on the topic that I take to be his or her surveies. Besides, in the questionnaire, I m inquiring on the behaviour of the respondent about the survey that I conduct.Using the questionnaire in these surveies has the advantages and disadvantages. The advantage is utilizing the questionnaire, the collected informations faster because I can give to the respondent by manus and acquire feedback besides by manus. But, the disadvantage is some of the respondent will make non desire to reply the questionnaire and if they want to reply, sometimes they do non reply the inquiry.3.6 DATA ANALYSISAfter the research workers collect the information, the research workers must making the informations analyze to analysis the information that have been get by the research workers. The information analysis is the procedure on to measure the informations that have been collected. There are three plants have to be considered in the information analysis, it is data readying, descriptive statistics, and illative statistics.Datas that have been get from the respondent must be prepare to analyse it. In this readying of the informations, the respondent must make the checking works, reexamine the information for the truth of the informations, altering the information, and develop the informations and certification the construction of the informations utilizing the assorted actions, either utilizing the work out machines or manual.Descriptive statistic is used to give the basic visual on the information in the survey. In this descriptive statistic, the action that been taken is making the simple analysis and simple sample of t he steps. In this action, there must already hold the simple graph that shows the analysis from the information that have been collected.The last of the plants in the information analysis that research workers should see is the illative statistic. In this works the research workers do the decision of the informations that the research workers have been prepare, and analyse it in the descriptive statistic. In this subdivision besides the research worker do the hypothesis works.However, the research workers must cognize about the informations methods of the information analysis that the research workers will used. Is it the informations that the research workers collected is more on the qualitative informations or in quantitative informations.In this survey reading wonts among pupil in Faculty of Information Management , I am utilizing the SPSS ( Statistical Package for the Social Sciences ) . SPSS is the characteristic that are truly of import to analyse the statistic for the societ al research.3.7 DecisionFor the decision, the research methodological analysis is stating about the method that being used in the research works by the research workers to complete the thesis. In this chapter, there must be about the type of research that research workers used, research design for this surveies, the variable of the surveies, research method have to used to finish this research works, the informations aggregation, and the information analysis that must make in this research.In this chapter will state briefly about the research method that must be used before continue to another chapter that more profoundly about this surveies.

Wednesday, May 22, 2019

Nursing Indicators Essay

Nursing indicators are measurable tools used in breast feeding. The indicators focus on the structure, process of treat, and the overall unhurried outcomes of the care received by nurses. The structure of nursing care is based on the education and certifications as well as the skill level the nursing staff has. Process indicators are a way to measure nursing care through discernment, intervention, and reassessment. The overall persevering outcomes that are based on nursing indicators are nursing driven. Examples are preventing falls, preventing impel ulcers with rotating patient in bed, and changing IVs to prevent intravenous infiltration (Nursing World, 2014). It is imperative to have an appreciation of nursing indicators and be used on a daily basis. The nursing indicators could have been helpful in the case of Mr. J. If the Nurse and the CNA had known the importance of repositioning, and preventing insistence ulcers, then Mr. J wouldnt of had the initiation of the reddened area on his back. Even if the CNA had not had the proper education to recognize the beginning stages of a pressure ulcer.It should have been communicated to the RN and a proper skin inspection/assessment could have been performed. As well as the patient repositioned frequently. A patient should unless be in restraints if they are a harm to themselves or others. Frequent toileting, nourishments, repositioning, as well as removal of the restraints are all nursing assessment and reassessment indicators. If the patient is at a fall risk, generally restraints arent used. A big nursing sensitive indicator that is apparent is the satisfaction of the patient as well as the patients family. The nurse dismissed the concerns and religious beliefs regarding the patients Jewish beliefs. Just because the patient is confused, doesnt stand for its okay to dismiss the importance of the specific diet ordered. Nursing sensitive quality indicators are an important part of establishing evidence-based practice guidelines.

Tuesday, May 21, 2019

How does Stevenson describe Edward Hyde and what are the effects for the reader? Essay

Stevensons consistency in this book is non-existent. In fact, it is constantly inconsistent.The typeface Hyde is never fully described in the book of The strange case of Dr. Jekyll and Mr. Hyde, but the details Stevenson give about Hyde are repeated frequently. The most taken for granted(predicate) feature that the reader would like to hear about is Hydes face. Stevenson on many occasions disappoints the reader by giving a close focus but never completing it. Bring the reader close, and then ripping it from them.Although the face of Hyde is al offices kept hidden from us, the stature is not. In the first paragraph of the book, Hyde is described by Enfield as, Some damned Juggernaut. He is also told to gravel trampled calmly. This is odd, as it is contradicting itself. This may have been a ploy by the author to confuse the reader. Stevenson wants to leave the imagination of the reader to wild, to let the reader think for himself. Another example of contradiction in the book is how Hyde is described as both small and as a Juggernaut. Hyde is also described as displeasing, something downright detestable, He must be deformed somewhere.On several occasions Hyde is described as being animal/ non-human being like. This was more of a dwarf, that masked thing like a meddle jumped, cry out like a rat, like some damned Juggernaut, really like Satan. This could be Stevensons way of telling us that Hyde is not human but purely evil. Trying to hint to us, the reader, something. This obscure appearance makes other people in the book have an immediate hate for Hyde. The doctor who was tending to the miss Hyde had trampled over, whenever he looked at Hyde, wanted to kill him. The doctor had been nicknamed sawbones for being so unemotional. The eyes of the family of the girl were filled with hate.There is also a lot of surprise in the book. For example, when Jekyll goes to bed and wakes up finding himself as Hyde, this is the point in the book where we notice that he can t control his transfiguration. He also wakes up with a hairy hand. This is the first time that Hyde is described to us as having a hairy complexion, which also proves the point that Stevenson is constantly surprising the reader with new descriptions.Another point on the surprise and inconsistency point is the fact that Hydes/ Jekylls character seems to change quite randomly, like in mid-conversation. Talking to Utterson, at first he is shy, but then rapidly becomes more confident. Also, when Hyde is called anchor after trampling the girl, he seems to be incredibly calm, although he is surrounded by a bunch of hatful people, who could have quite easily report him to the police. This personality change portrays the theme of the book of split personalities.

Monday, May 20, 2019

Theory of Cognitive Development and Commitment Scores

PsychSim 5 Conception to Birth 27 PsychSim 5 CONCEPTION TO BIRTH Name __________________________________________ season __________________________________________ This activity impart help you understand the sequence of prenatal development. Fertilization Of the 200 to 400 trillion sperm cells released in a typical ejaculation, approximately how many do you think will collapse the ovum? _____ 100 _____ 3000 _____ 100,000 _____ 1,000,000 Section ________________________ Germinal Phase Briefly describe the main features of this variant of development. immature Phase Briefly describe the main features of this phase of development.Fetal Phase Briefly describe the main features of this phase of development. Summary Now that you have viewed the entire sequence of prenatal development, what do you think are the to the highest degree important themes of development during these 38 weeks? PsychSim 5 Cognitive Development 25 PsychSim 5 COGNITIVE victimisation Name ________________ __________________________ Date __________________________________________ This activity describes Piagets theory of the growth of intelligence and simulates the performance of leash squirtren of unalike ages on some of Piagets tasks.Schemas What are schemas? Section ________________________ Explain the difference between assimilation and accommodation. think over that a 15-month-old toddler has learned to call the four-legged house pet a doggie. What do you think would spend if the electric shaver sees a horse for the first time? Is the chela likely to call the horse a horsie or a doggie or a doggie-horse or some other term? indite your best guess in the space below, and add a sentence explaining why you think the child would use that term to refer to the horse.Stages of Development What are some characteristics of a child in the sensorimotor stage of development? What is object permanence? What are some cognitive limitations of preschoolers? What is egocentrism? A ch ild in the cover trading operations stage can reason differently than can a child in the sensorimotor stage. For example, if shown two identical balls of clay, one of which has been rolled into a rope, an older child (in the concrete operational period) might decide that the ball and the rope both have the same amount of clay.What kinds of argumentation do you think the older child might use to draw that conclusion? 26 PsychSim 5 Cognitive Development Measures of Mental Operations What are some differences in mental operations among the three children in the conservation of number/checkers task? What are some differences in mental operations among the three children in the conservation of liquid/water glass task? What are some differences in mental operations among the three children in the seriation/sticks task? What are some differences in mental operations among the three children in the seriation without visible objects/word problem task? 28 PsychSim 5 Who Am I? PsychSim 5 WHO AM I? Name __________________________________________ Date __________________________________________ This activity will help you understand Erik Eriksons perspective on personal identity formation, as well as James Marcias four travel or stages in the identity process. Your Results What was your exploration score? ___________ What was your commitment score? ___________ Paths to Identity Achievement How did Erikson condition identity achievement? What combine of exploration and commitment scores are seen? Section ________________________ What is diffusion? What confederacy of exploration and commitment scores are seen? What is foreclosure? What combination of exploration and commitment scores are seen? What is moratorium? What combination of exploration and commitment scores are seen?Marcias Identity Status Model After considering your identity status classification based on the initial questionnaire, do you believe that your classification was accurate? Which of M arcias four statuses best fits you right now? Why you would not classify yourself as being in the other three statuses? PsychSim 5 Signs of Aging 29 PsychSim 5 SIGNS OF AGING Name __________________________________________ Date __________________________________________ In this activity you will explore the main aspects of physical maturement.Aging Begins in Early Adulthood What distinctions do researchers bugger off between primary and secondary aging? Section ________________________ Aging and Appearance List four changes in appearance experienced with aging 1. 2. 3. 4. Sensory Changes List the two senses most significantly affected by aging 1. 2. Physical Functioning Name two of the changes in physical functioning experienced during aging 1. 2. Conclusion Making the Most of Each Stage How will you feel about the changes that aging brings? Which of the changes will bother you the most?

Sunday, May 19, 2019

Marketing Mix of Mcdonalds

trade Mix Marketing mix must focus on the product, pricing, promotion, and placement of item in mold to make it successful. Marketing strategies must feature guest orientation, in lay, and accessibility in the fight to the top of the trade. McDonalds is no different. An example of this is illustrated with a comparison of McDonalds and Wendys. At first glance, they whitethorn appear to have roughly the precise(prenominal) marketing mix and target markets. Both are closely victuals and provide similar products. However, looking closer, cardinal can recognize that McDonalds primary target market is children ages 3-11 and their parents.McDonalds unders withald that the parent was making the purchasing decision, nigh alikely based on price. What McDonalds marketing executives did was ingenious. They mark a $. 50 toy in with the hamburger, french fries, and drink and gave it a special name, the Happy repast. Then McDonalds marketed the Happy Meal to the kids. If you have you ever asked your child where to grease sensations palms a Happy Meal, they go out tell you that there is only one place you can buy one, and that is at Fun McFactsWhen Was Your McDonalds popular Introduced? 1955 Hamburgers, cheeseburgers, fries, shakes, soft drinks, coffee and milk 1963 -Filet-O-Fish 968 -Big Mac and Hot Apple Pie 1973 -Quarter Pounder and Egg McMuffin 1974 -McDonaldland Cookies 1977 -Break debauched Menu 1978 -Sundaes 1979 -Happy Meals 1983 -Chicken McNuggets 1986 -Biscuit Sandwiches 1987 -Salads 1998 -McFlurry Desserts 1999 -Break dissolute Bagels 2000 -Chicken McGrill and nippy Chicken 2001 -Big N Tasty 2003 -Premium Salads, Newmans Own salad dressings and McGriddles 2004 -2004 Chicken Selects Premium Breast Strips McDonalds. McDonalds has Ronald McDonald, playgrounds or PlayPlaces, Happy Meals, and fun advertisements with bright colored Fry Guys or the Cheese Burgerler.Contrastingly, Wendys targets a more adult market and the restaurants represent a more m ature automatic teller machine with carpet floors and Dave Thomas advertisements. Wendys does have childrens meals that rear a toy, but overall the atmosphere attracts a different demographic group. McDonalds restaurants have a grade of strategies that apply to product, placement, promotion, and price that makes them one of the more or less successful, well-recognized organizations in the world. Product Strategies McDonalds marketing strategies should be looked at historically in parliamentary law to compute the larger forecast of the business firms success.There have been so many strategies since the inception of the firm that it is difficult to composition for them all, the two most memorable are the development of the Golden Arches and Ronald McDonald. These two icons have given customers a mental image of what to look for when they want spirit food for a low price fast. The firm revolutionized the fast food industry and positioned itself as the market leader with low -priced, quality food and provided an entertaining atmosphere for the children.These things were what that the market wanted at the time and the firm answered in spades. The perceived secret of McDonalds success is the willingness to innovate, til now dapple striving to achieve consistency in the operation of its many outlets. For example, its dispelfast poster, salads, Chicken McNuggets, and the McLean fantastic sandwich were all examples of how the company tried to appeal to a wider range of consumers. The long history of inception and experimentation resulted in refreshful profit centers like Chicken McNuggets and the step downfast wit.Innovation and experimentation as well as produced some disappointments like the McLean Deluxe, but inevitably experimentation in throttle outlets provides McDonalds a way to declare its key strengths-quality and consistency-while continuing to evolve. The use of franchising, again, provides various perspectives that, in turn, lead to i nnovation for products and solutions. Franchisees agree to operate their restaurants in the McDonalds way but there re principal(prenominal)s room for innovation. Many ideas for new menu items come from franchisees responding to customer demand.Developing new products is crucial to any business even those that successfully relied on a limited menu for many geezerhood. As consumer tastes change, menu innovation injects enthusiasm allowing the firm to explore markets previously overlooked or ignored. The Egg McMuffin, for example, was introduced in 1971. This item enabled McDonalds to accommodate consumers of the breakfast market. Filet-o-Fish, Drive-thrus, and Playlands were all products or concepts developed by franchisees.McDonalds tries a few new concepts simultaneous in different bug outs of the country to find the most promising new menu item. Those with the most potential could be rolled out further, while the inefficient ideas could be left to die quickly. This strategy may be expensive, but the potential to unleash new areas of growth in a maturing market seems to be right in line with what McDonalds has eternally done. In addition to the local flavors that have been created in the US, McDonalds international restaurants have been conforming to local, regional, and ethnic tastes, overly.In a recent McDonalds case study this was explained further For example, Maharaja McBurger is a vegetarian burger marketed in India. The special requirements for Kosher foods are followed in Israel. Similarly, McDonalds offers Halal food in Muslim countries much(prenominal) as Saudi Arabia, UAE, Kuwait, Indonesia, Malaysia, Pakistan, and Bangladesh. During promotions, McDonalds also introduces several other products. For example, its successfulness Burger is popular in China, Taiwan, Hong Kong, and Singapore at the time of the Chinese New Year celebrations.In order to respond to the growing phenomenon of health consciousness, McDonalds has moved in favor of lean g round beef, 100% veg oil, 1% low-fat milk, low sodium, and low fat This product strategy shows that McDonalds is interested in becoming part of the culture and is looking for ways to appeal to the market internationally. McDonalds menu is based on five main ingredients beef, chicken, bread, potatoes and milk. Their main products are hamburgers, chicken sandwiches, fries, and beverages. In addition, they serve a variety of breakfast items and desserts.Every McDonalds is analogous you know exactly what you will get no matter what store you go in to. Although McDonalds has thousands of restaurants rough the world, it standardizes menus and operating procedures in these restaurants to insure consistency throughout. To maintain consistency in the current menu while the firm tests new products to expand the product line, McDonalds relies on test marketing new menu items in pilot locations. New products are rigorously market tested so that the franchisee will have a reasonable idea of its potential before it is dded to the menu. The introduction of new products, which have already been researched and tested, considerably reduces the try for the franchisee. The franchisees additionally benefit from the extensive national market research programs that assess consumer attitudes and perceptions. What products do they want to buy and at what price? How are they performing compared to their competitors? This approach allows the firm to identify which items are likely to splay popular with consumers while ensuring that the company can deliver new products with consistent quality nationwide.McDonalds already has a history of doing this so it will not require major changes to its operations strategy-at least initially. If the product line-up gets too large, then the task of maintaining quality becomes exponentially harder. The trick is to consider how to eliminate some of the existing menu items when you introduce new ones, while making sure the staff is fully trained i n how to suffice these products successfully. McDonalds serves the world some of its favorite foods Fries, Big Mac, Quarter Pounder, Chicken McNuggets, and the Egg McMuffin. To this end, McDonalds had done well with a limited product range.Declining per unit sales and competitors gaining ground, may indicate that McDonalds menu needs a face-lift. hotshot way to do that is by inserting a couple of new, highly promoted menu items. This would refresh the product menu and provide new, satisfying father for dinner consumers. McDonalds has the opportunity to apply its core competencies of rigorous adherence to quality standards and continual promotion of experimentation in new venues. Imagine McDonalds opening a new occasional(a) dining restaurant under a different name, like Macs, and sliding away from the fast food industry.The firm could franchise that concept nationwide and target the market of consumers who have grown past fast food. McDonalds, or Macs, meticulous approach to op erations would ensure that consumers everywhere would experience the same dining experience at each restaurant. This consistency presents a wonderful advantage for consumers who dont want to be surprised with a bad meal. Consumers would expect the same as they do currently with McDonalds-the Big Mac in Minneapolis is the same as the one in Beijing . Placement Strategies McDonalds focuses on store placement and are always looking for the best locations.This strategy created some weakness in the last 10 years because it seemed that too many stores were put in some areas, cannibalizing sales from the other McDonalds. The company has also made devisal a focus, not only through how fast it serves customers, but also in the location of its outlets. detached restaurants are positioned so that you are never more than a few minutes away by foot in the city or by car in the suburbs. In addition, McDonalds is tucking restaurants into schools, stores, and more . Because McDonalds has fine we ll saturated the U. S. arket, its only real opportunities for growth lie abroad, where the competition is not so rough or by introducing new restaurant concepts under taints other than McDonalds. The organizations overall objective is to increase market share. In this instance, the focus is purely on localization with different strategies for different countries. Pricing could not perhaps be standardized across the globe without alienating many countries with poorer economies, thus defeating the initial objective. McDonalds set an purloin price for their product by looking at its competitors in each country.McDonalds is attempting to localize marketing communication theory due to the realization that it couldnt possibly appeal to all countries at the same time. The firm sees the necessity to give away globally, act locally. For example, in China it was recognized that advertising on television would be a waste of money because commercials between programs are generally ignored. Instead, McDonalds uses newspapers and magazines to promote its image. Similarly, in East Asia, McDonalds targets children in order to gain optimum results. Of course, the ultimate message (brand) is the same the medium is what is strategically modified.Pricing Strategies McDonalds strategy is to offer quality food quickly to customers at a good value. The pricing structure for McDonalds over years has supported this message. The company strives to differentiate itself from other fast food restaurants by offering a variety of menu items that appeal to a variety of people from those who just want great hamburgers, to those who just want a quick healthy meal. McDonalds differentiates itself by offering a dollar menu, combination meals, and a promiscuous toy with Happy Meals McDonalds, over the years, has also ran many promotions to increase traffic or product sales.For instance, the most recent roll out has been the 2004 Chicken Selects premium Breast Strips. Right now, you can go t o your local McDonalds and try them free. With this new product is offered a variation of the usual dos for the Chicken Nuggest a Chipotle Barbeque sauce is most commonly advertised. Another promotion was the Campaign 55 where diners could buy a featured sandwich, like the Big Mac in April, for 55 cents when purchased with fries and a drink. This campaign wasnt as successful as the fast food giant found would have hoped.Many other promotions with food, toys, collectibles, videos, and other prizes have been apply by McDonalds restaurants over the past 50-plus years. These promotions, some better than others, have helped to keep McDonalds growing and gaining in the fast food world. Value has been an area in which McDonalds has strengthened over time, not only with customers, but in spite of appearance their distribution, channel management, and logistics strategies as well Distribution, Channel Management, and Logistics. A company the size of McDonalds requires the value chain to be increasingly important.Not only does McDonalds want to add value for the customers, but also the firm looks for ways to improve the operations that makes McDonalds a more efficient business. Promotion Strategies McDonalds knows that some customers go to its stores to take a quick break from their days activities and not because McDonalds made the food ten seconds faster than their competitors could. Therefore, McDonalds marketing executives then put together the phrase, Have you had your break today? They stretchd to develop this idea with You deserve a break today, and now are in the Im Lovin It mantra. Im Lovin It doesnt seem to have as much punch as the former catch phrase, which still seems to be the favorite. McDonalds sees the use of these catch phrases and the use of the Golden Arches as a very successful way of differentiating the restaurants from other fast food competitors. McDonalds has taken price competition out of the picture because the customer feels they hav e gotten quality, convenience, service, and value and McDonalds still makes you feel like you are getting a break in your hectic day.Creating catch phrases are only one kind of promotion, and McDonalds uses many kinds of promotions to keep the restaurants at the top of the industry. With the rise of health consciousness it has become more difficult McDonalds to compete because their reputation brands them as cheap food served fast . The firms response to obesity claims against the organization and other unfavorable public situate is to add healthier items to their menu and promote and offer health-conscious alternatives to the would you like fries with that legacy.In addition, McDonalds has modernized their advertisements, pamphlets, and website to let in nutritional information and addressing diet restrictions. Breaking the unhealthy association is difficult on its own, but with media and movies such as Supersize Me adding to the fray, McDonalds has had to look for alternative st rategies to keep consumers happy. Another promotional strategy McDonalds uses is the huge investment in sponsorship. This is also a central part of the image building process.Sponsorship of the 1998 football World Cup, the Premier group discussion and the European Championships increases awareness of McDonalds brand . However, McDonalds still follows Ray Krocs community beliefs today, supporting the Tidy Britain Group and the footing Trust, as well as local community activities. McDonalds has become a known community match with Ronald McDonald Houses across the nation for the use of families whose children are hospitalized and getting treatment far from home.This organization has created an image of confederacy and community investment with these and other kinds of philanthropic activities . Rob Leavitt, ITSMA e-zine editor, reported in the June 2004 edition that Larry Light, McDonalds Chief Marketing Officer, railed against those claiming brands must have only one identity that appeals to increasingly fragmented audiences. Leavitt also reported, Identifying one brand positioning, communicating it in a repetitive manner, is old-fashioned, out-of-date, out-of-touch brand communication, he said. A brand is multidimensional. No one communication, no one message can tell a whole brand story. According to Light, marketers that continue to follow a simplistic mass marketing approach are committing brand suicide. determine which way to market McDonalds and its products is a very important decision that can either cause products to fall apart or take flight. These same decisions must be made in regards to the marketing of the company as a whole. Strategy is the name of this game.