Tuesday, February 26, 2019
Efas and Ifas for Starbucks in India Essay
Population I think the prodigiousger commonwealth is, the bigger merchandise will be. As the second largest population country, India was one of the biggest grocerys in the world, so I angle it as 0.2. monetary value of chore From exhibit 3, I found that Indias cost of labor was very favorable. As a company, we ordure not only guidance on how much we earn. We also need to know how much we spent, because the to a greater extent(prenominal) we save, the more we earn. In conclusion, I cant over it as 0.15. Availability of hands quantity From exhibit 6, I found that over 55% populations argon 15-59 yrs in India in 2001, and this number will rise high and higher in next 15 years. Therefore, there are some(prenominal) workforces in India. When Starbucks guild enters India, it will offer many work opportunities for Indians. It can make India government giving more support for company, so I weight it as 0.1. Less coffee retail Less coffee retail will make Starbucks Company ea sy to enter the market, further not easy to get market share, so I weight it as 0.05. Global Retail Development Index (GRDI) From exhibit 9, I found that India was NO.1 GRDI in the world, and the most important part in GRDI is market saturation. India market saturation was 89/100. It means there is a big piece of cake in India, but not only Starbucks Company can get it, so I weight it as 0.1. ThreatsThe nourishment habits differed across diverse religions and regions In India the food habits differed across diverse religions and regions, so it is difficult for Starbucks Company to produce products. In food market, the company which catches customers put up will win the market share. Luckily, Starbucks was focus on coffee the unalike food habits will not influence too much, so I weight it as 0.05. Beverage market of coffee From exhibit 12A, I found that in Indian beverage market, coffee only had 6.7% in 2001, and reduce year by year. In 2005, coffee only had 2% market. As a coffe e company, if India didnt have big market share for coffee, it is terrible for Starbucks, so I weight it as 0.15. Caf coffee Day (CCD), Qwikys and Barista tilt These are three biggest competition companies for Starbucks in India. As a fresh man in India, Starbucks need do more and better than others, or people will not miscellany their habit to go to a new coffee shop, but competition also promote improve, so I weight it as 0.05. Liters Per someone (coffee) From exhibit 12B, I found that as a Indian, they drunk more than 20 times tea than coffee. Starbucks need make people crapulence more coffee. I weight it as 0.05. Per Capita Consumption of Coffee in India State-wise From exhibit 13, Per Capita Consumption of Coffee in India was not big, and it reduced year by year form 1981-2001. As a company, the first quarry is earning currency, so if people dont want to spend money on your company, company will not run well. I weight it as 0.1.