Marketing & Strategic Planning

Italia del Gusto The Taste of Italy Sauces and Dressings Taste-testing Party Alita Adams Marketing & Strategic readiness Ana Reina June 8, 2011 Problem And causa Objective chromatic garden is a restaurant chain own by Darden that delivers Italian-American food in a classy except sophisticated way. olive garden has been a highly fat food chain restaurant, only when it is experiencing a dec downslope in profits oer the past five years (Dicker R. 2011). A lot of families and little adults be cooking to a greater extent at home (Dicker R. 2011). Olive Garden needs to expand its securities industry to grocery stores in order to reach the people that are cooking more at home. It has make watern awhile for the saving to get going conk out and people are sacrificing going to dinner party to pull round money. Olive Garden see an average of threesome share decrease in their guest count across their restaurants (2010 financial Review 2011). A lot of restaurant owners involve experienced tough times with their business (Dicker R. 2011) and Olive Garden trusts to take a step ahead of its competition by go its products to a refreshful market. Italia del Gusto product concern leave contain a variety of sauces, not especial(a) to but including different varieties of spaghetti sauces and Alfredo sauces.

Italia del Gusto pass on also mystify a line of salad dressings featuring their notorious house salad dressing and a variety of staple fibre dressings. Trigger Olive Garden will sustain a large taste-testing fount. The commencement trigger will be i n Warwick, Rhode Island because it has the h! ighest population of Italian residents in the United States (States With Highest dowry 2011). The event will be a tasting party with realise quality chefs from the Olive Gardens culinary engraft of Tuscany. There will be two celebrated chefs at the event. Chef Carmelo Greco will be cooking at the kickoff party. Giada De Laurentiis will also be attending and cooking recipes with the new Olive Garden sauces and dressings. The party will be held Friday...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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