DreamWorks lifetime I. Introduction The following is a research- base depth psychology of DreamWorks Animation (DWA) in regards to its arrangement within the industry at large. Much of the analysis is based on data I have collected from DWAs 10k in addition to my hold experiences working as a Production Intern on an stir feature. through this internship experience, I was able to gain an intelligence of the collaborative creative surround as well as use some of the state-of-the invention technology that DWA is cognise for. Through these interactions and experiences, I have gained a better understanding as to why DWA is such a formidable competitor in the animation industry. II. Background DreamWorks Studios (DW) is a accomplishment picture social club founded in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen. In the like year of inception, DW subscribe a co- output signal deal with Pacific sulphur Images (PDI) for moti on picture visual effects. By 1998, PDI became its own DW subsidiary, creating work out machine generated feature films including Antz, The Prince of Egypt and Chicken Run. In 2000, DreamWorks acquired majority please in PDI, and created a new business division known as PDI/DreamWorks Animation (DWA).
This new division publishd films using both(prenominal) conventional animation techniques (Spirit: Stallion of the Cimarron and Sinbad: Legend of the septet Seas) as well as Computer Generated technology (Shrek). By 2004, DreamWorks Animation SKG separated from its parent company and purchased the remaini ng divert in PDI. Under the guidance of Kat! zenberg, the company agreed to produce deuce in-house animated films per year. With the success of the CGI feature, Shrek ($484,409,218 worldwide) and relative failure of the traditionally animated El Dorado and Sinbad (between $75,000,000 and $80,767,884 worldwide), Katzenberg saw an opportunity in think their production efforts on the former. From 2004 on, DWA focused solely on CG animation, as is...If you take to get a full essay, order it on our website: OrderCustomPaper.com
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